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Our Services

Interim VP or Chief Product Officer
executive Duties
  • Identify new market opportunities for product portfolio
  • Manage team of Product Managers, UI/UX team
  • Perform Voice of Customer (VoC) research
  • Foster close ties to market influencers
  • Develop business cases for product proposals
  • Present findings and results to Executive Staff
  • Collaborate with all key stakeholders on strategy
  • Drive Scrums Teams into Operational Excellence
  • Optionally directly manage dev team(s)
  • Manage P&L and all product life cycles
Executive Duties
  • Leverage technical expertise to bring trust to the Dev Team
  • Collaborate with Sales to close near term customer opportunities
  • Drive process of bringing new products to market successfully
  • Collaborate with Software Dev and Architecture teams on execution
  • Manage reliable 3rd party resources for various functions
  • Meet with key customers to update them on product progress
  • Develop and execute product launch plans
  • Manage and report results on preliminary test marketing
  • Prepare biz case including TAM analysis, GTM, market trends, competitive analysis, risk analysis, and product dev timelines

Interim Or Fractional VP/CPO

Are you drowning in new product development and can't keep up? Don't have experienced Product Managers in-house, but have too tight of a budget for a permanent hire? Need a bridge on Product Management till the next funding event?
As an Interim or Fractional Vice President/Chief Product Officer, Optimize Marketing can fill in major gaps to meet immediate needs at an economical cost. We are a unique Product Management Consulting firm, with deep technical background combined with our business acumen to bring the right balance of generating high growth revenues that are profitable. With deep experience in a variety of enterprise software and hardware vertical industries, the ramp-up time to provide meaningful contributions is short. Leveraging our technical background, Optimize Marketing can immediately fill the gap between understanding the business and market requirements of your prospects and customers and translate them into meaningful requirements that the Engineering team can appreciate and use.